This Concept car was designed by Third year Design Students at IDE Istituto Europeo di Design of Turin as their final year thesis in partnership with BMW with the goal of creating a car for 2015 interpreting the language evolution and the brand’s philosophy.

During the first phase of the project students were involved in the research of a product and a style projected towards the future, for their subsequent application to actual scenarios of a close tomorrow.

Initially, students’ concept work focused on individuating wishes, needs, tastes and life style of an individual (man or woman) meant to turn 35 years old in 2025.

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